Have you ever had an idea for a product or service that was just so great you knew the world would love it? Were you ever surprised when after weeks of work, and hundreds or even thousands of dollars invested, nobody seemed to want what you were selling?
Most business owners have done this at one point or another. When I was getting started, I did it several times. Our knee-jerk reaction is to dive into developing a product or service based on whether or not we think there’s demand for it. But the better way is to first confirm the demand, then spend money developing the solution.